Cellfood Concentrate is the world's top selling oxygen and mineral supplement and is recommended by health practitioners everywhere. However, the brief given to NZ Marketing and PR by Cellfood was to make the public aware of the product in the UK - a notoriously difficult market to crack! But we have cracked it. By adopting the simple approach of 'you can't live without oxygen' we have educated the public in the benefits of using Cellfood.
Through a well-thought out campaign, we systematically addressed every aspect of Cellfood's core product (Cellfood Concentrate) - every illness it helps and, more importantly, how it helps it - and then built upon this with the other products in the range. Over the past two years, Cellfood has received much media coverage in a diverse range of magazines and newspapers, a selection of which can be viewed by clicking on the links below.
