Natural Toothbrush approached NZ Marketing & PR in July 2006 as a new entity in the UK marketplace with a small budget. Their goal was to build a presence in the UK as quickly as possible. They needed sales outlets as well as end-users and had a product not many people on this continent had ever seen before (and even on seeing it, most people didn't have a clue what it was)!

Having coordinated the design of a simple, low-budget website, NZ Marketing & PR put together a public relations schedule aimed at both the general public and also at the natural trade sector so that the Natural Toothbrush could build a distribution channel in the UK marketplace.

First and foremost people needed to be educated about what this quirky little twig was, where it came from and how and why it works.

In September 2006, NZ Marketing coordinated the Natural Trade Show in Harrogate for the Natural Toothbrush and the toothbrush walked away with a 'Highly Commended' accolade in the show's 'Best New Product - Non-Food Category'.

NZ Marketing and PR has generated lots of publicity for the Natural Toothbrush and a year on the Natural Toothbrush can be found in health stores nationwide and has now progressed into other sectors with a presence in Outdoor and Sporting Goods stores and Supermarkets.

Media Coverage

The Natural Toothbrush has been featured extensively in the national media. Please see below to view review and recommendations.

• Esquire magazine
  
• Health Food Business
  
• The Guardian
  
• Natural Health magazine
  
• The Mail
  
• Trail Magazine
  
• WOMAN magazine
  
• Natural Products