case study - omnimassage

Omnimassage approached NZ Marketing and PR with what is every marketing companies dream - a lovely range of colourful, eye-catching, easy-to-use, fun massaging products.

Omnimassage had been attending consumer shows and selling one-off products successfully at them, but had not yet been able to capture any kind of trade or media interest. Enter NZ...

Omnimassage retained NZ Marketing initially for a 6 month period to 'whip up a media frenzy' and also promote these fun massaging balls in the health and novelty trade arenas.

By circulating press releases to trade publications, we helped Omnimassage build a network of retailers to sell their products to whilst, at the same time, we promoted the Omni Rollers and Knuckleballers in consumer media to send buyers into the retail outlets. The result: satisfied customers all around!

Today, Omnimassage calls on NZ Marketing and PR when they need press kits for shows (Consumer or Trade) or press releases for new products.

Media Coverage